NISK

Branding, Ecommerce & Digital Marketing

An online jewellery and accessories store focusing on exquisite quality products for everyday wear and a premium collection for your special days. Product ranges from hair accessories, rings, wristwear, necklaces and a lot more!

Nisk wanted to stand out of the crowd with a premium brand identity to match its product range. The brand was to follow a minimalist look with a high end premium feeling that would connect with a large audience.

SERVICES PROVIDED

  • Brand Strategy
  • Visual Identity
  • Brand Support
  • Website Design & Development

Brand Strategy

Nisk's previous brand identity did not reflect the simplistic/minimalist feel and was not consistent across mediums. During this brand shifting phase, it was ideal to have a consistent look and feel across print and digital mediums along with a similar flow across its marketing and social platforms.

Logo Brandmark

Ensuring a minimalist look was maintained it was important to create a memorable yet simple mark for Nisk. Provided the brand was looking at standing out with a premium feeling, it was imperative that the logo and mark needed to provide that feeling. The mark/icon in this particular case was created with inspiration from a diamond shape.

The mark was crafted in a way to make it a sole identifier for the Nisk brand and could be used on its own or along with the brand name.

Visual Language

Nisk's colours and overall brand's visuals were created to express the story of being calm yet standing out of the regulars. The colours used were subtle yet created an elegant feel for its customers to embrace.

Brand Support

Nisk had a presence across various social and web platforms and required the brand to flow across all these mediums and hence various supporting designs were created ranging from web development of their e-commerce site, Instagram feed templates, stationery and various other print media.